I first discovered IT Cosmetics when I received a sample of the Bye Bye Undereye in the CEW Insider's Choice Box back in spring 2012. I loved the concealer, but my undereye darkness is only visible enough to bother me when I'm sleep deprived so it's not part of my every day routine (despite being my favorite concealer I've tried - so creamy and pigmented and the teeniest bit goes a long way).
Then LePooke and Musings of a Muse posted reviews of the IT Cosmetics Your Most Beautiful You kit (now sold out), and I became a bit obsessed. I watched the demo video on QVC and totally fell in love with Jamie Kern. She also has rosacea; her cheeks are almost as red as mine. I NEVER see people with my skin, and she was so passionate about helping women feel beautiful both inside and out that she even got a bit teary. I love that someone who has the exact same issue as me created a makeup line. She GETS it.
So of course I had to try the Bye Bye Redness. I even cancelled my last QVC Tarte set so I could buy it without feeling like I was cheating on Project 25 Pan. I LOVE the brushes I got in Your Most Beautiful You, so I went with this set:
I am so glad I got the brush; it's super soft and it's perfect for buffing the product into my skin. It doesn't even look like I have any makeup on when I'm done.
IT Cosmetics claims the product is a universal shade that works on all skin tones for neutralizing and correcting any red-toned skin discoloration (not just rosacea). It is supposed to have anti-aging and hydrating benefits as well, but I'm not really clear on what ingredient it is that provides these benefits. [Update: I finally watched the QVC video, and it has colloidal oatmeal, avocado, aloe, antioxidants, and collagen.]
This is what my skin looks like when I showered the night before and have just washed and toned my face and applied face and eye serums (I'm currently using the Michael Todd True Organics Sensitive Dry Skin regimen). If I shower in the morning, my skin is significantly redder.
Much like the Bye Bye Undereye, only the teeniest amount of product is needed. I start with dipping the edge my brush in the lid:
And this is what my skin looks like with just one pass:
If I were planning on using liquid foundation, I would stop there. However, this product makes me want to pretend like I have naturally awesome skin and just not wear any makeup at all. If I'm wearing it alone or just with a light dusting of MAC Studio Fix Powder Foundation, I add another layer, using about half the product I showed above.
Let's look at the before and after side by side, shall we?
As far as I'm concerned, this product is a GAMECHANGER for rosacea. It takes me less than 30 seconds to apply, and I feel like I am ready to walk out of my house. I can go to yoga or pick up groceries without feeling like I have to have a full face of makeup so people don't see my crazy skin. It doesn't feel like I have a thing on my face, so I can put this on with some lip balm and feel like I'm that girl who doesn't need any makeup at all! My skin does not look cakey AT ALL, feels soft and smooth to the touch. It doesn't transfer on my clothes or phone.
So now for the down side...I don't really think that it's truly a universal shade. I REALLY wish they would at least make it in light, medium, and dark. It's definitely a touch dark for me (but I always have the problem where my face, neck, and chest are three different colors, so I roll with it). And it's not as long lasting as I would want - I feel like I get about 6 hours, tops. However, if I use it with the MAC powder and Skindinavia setting spray and am REALLY CAREFUL to not touch my face at all, it will still look flawless at the end of the day. I'd love if they could figure out how to make it longer wearing without me needing to sit on my hands. Finally, it's hella expensive - $39.50 plus $4.40 S&H if you get the set I did off QVC.
I am still totally willing to look past all of that though. I LOVE THIS STUFF. It makes me feel like I'm a normal person with normal skin, and you can't put a price tag on that. I ordered it on auto-delivery without a second of hesitation. I am officially an IT Cosmetics and Jamie Kern fan for life.